Price for early readers -50%
A practical guide for business owners and leaders who no longer want to be the only ones who have it all figured out
.How to build a team that makes decisions, takes ownership, and drives results
Without a team brand, even strong people end up working apart: decisions get stuck in approvals, conflicts go unspoken, and everything still rests on you
This book gives you a step-by-step way to change that
.Don't take our word for it - read it yourself
Book excerpt, free, no sign-up required
How this book begins:
"Sooner or later, every owner ends up at the same point. The business seems to be running, the team is in place, the numbers add up, but it feels like everything still rests on you. Decisions come back to you. Conflicts - also come back to you. Growth runs into you again.
And at that moment, it becomes clear: it's not about strategy, the market, or headcount. It's about the team you've built and how you lead it.
A team can be an asset that scales the business. Or it can be a constant source of tension, turnover, mistakes, and lost money. The difference between the two comes down to the owner's leadership."
The book shows why it's not about you personally but about the system you've built, and what to change first. Read the excerpt or listen to the audio clip and decide for yourself if this book is for you.
.This system is for you if you recognize yourself here
As long as you're personally involved, everything runs - step away for a day, and decisions stall because everyone's waiting on you
An employee has grown into a manager but still does everything themselves - only now also for the people they're supposed to manage
There's someone on the team who's been underperforming for a while, but the conversation keeps getting pushed back month after month
There's one key person the whole thing falls apart without, and you dread the day they leave
One part of the team runs by one set of rules, the other - like it's a different company altogether
Two strong team members haven't spoken to each other in a month, and you're pretending not to notice
.12 chapters that change how your team works
How to tell which of three states your team is in right now - each one has its own tipping point where growth eventually runs into the same cause, even if the numbers still look fine
How to grow your team into a team brand - five concrete markers to work toward: from how decisions get made on the team to how your clients feel when they interact with it
How to tell who on the team is worth developing further and who you've outgrown at this stage - a specific three-month timeframe instead of a vague "eventually"
If you keep untangling every mistake for a first-time manager and taking the responsibility back yourself, they stay stuck playing it safe as an executor - the shift into an independent role happens through building an "adult mindset" in how you communicate with them
The author's "5D TEAM BRAND SYSTEM" model - from full dependence on you to a scalable culture that runs without you. A diagnostic that shows which of the 5 maturity levels your team is at right now and exactly what moves it to the next one
.The authors share hands-on experience
Andrii Nekrasov
PhD, Master Certified Coach (MCC ICF - a credential from the International Coaching Federation, ICF; fewer than 2,200 coaches worldwide hold it).
Founder of COACHING.UP University and co-founder of the Talzi platform (a subscription service for matching with an internationally certified coach),
finalist of the 2026 ICF Coaching Impact Awards in the Coach category,
President of the Association for Coaching (AC) in Ukraine, former Vice President of the International Coaching Federation (ICF) in Ukraine.
Executive Director of the international Atlant-M holding in Ukraine, owner of a Škoda dealership, author of 15+ completed business transformation projects as a management consultant. Over 10 years in coaching, 3,300+ hours of coaching sessions.
Olha Bazarna
Co-founder of COACHING.UP University and the Talzi platform,
Chief Commercial Officer (CCO) and Chief Operating Officer (COO) at Union Group, Sales Director at Comfy,
ACC ICF coach (Associate Certified Coach - a credential from the International Coaching Federation, ICF).
Over 20 years of management experience in commerce, sales, and operations, leading teams at national companies. Knows firsthand what it takes to turn a "jelly" team into results in a single quarter.
Tetiana Danylko
Co-founder of COACHING.UP University and the Talzi platform,
expert in finance, sales, and client service.
Builds and implements coaching programs for team development. Her work has helped hundreds of professionals and teams boost performance and reach a new professional level.
.The key details
Digital: a PDF if you'd rather read at your own pace, and an audiobook if you'd rather listen while driving or on a walk. Both formats land in your inbox right after payment and are yours to keep.
For the whole book. The free excerpt is just a preview so you can decide if this book is for you - once you buy, you get the full audiobook, all 12 chapters.
Right away. The PDF and audiobook arrive in your inbox within minutes of payment - no extra emails, no moderation wait, no manual sending.
The book is just as useful for a seasoned owner as for a manager just starting out: the tools and diagnostics work for any level of management experience, and for a small team of a few people or a large corporation alike.
This is a digital product delivered instantly after payment, so refunds aren't possible. The book is for non-commercial use only, all rights reserved.
Email sale@up.university - we'll answer any question: about payment, file access, book format, or anything else.
$59 - here's what you get in return
A team brand isn't atmosphere or values on a wall. It's a managed system of team identity: how people make decisions, handle conflict, and hold the line on results when you're not in the room.
A team like that becomes a real, scalable asset - unlike a team that runs on the owner's personality and falls apart the moment they step away.
The shift to a team brand doesn't happen through motivation or charisma - it happens through concrete engineering: values → norms → behavior, clear roles and areas of responsibility, deliberate hiring and replacement.
$59 today - that's less than one business lunch for two. The book and audiobook land in your inbox right after payment - no waiting, no extra steps.
50% savings
for early readers
From here, the choice is simple: keep figuring it all out on your own, or take the system the authors have already tested on their own teams.