When a company's goals align with employees' personal values, they become more engaged and happier. This fact is supported by numerous studies. Having a shared common purpose is increasingly becoming an important factor influencing the well-being and productivity of teams.
As early as 1974, Langer and Rodin conducted a study that vividly demonstrates how purpose affects health. In an experiment conducted in nursing homes, 93% of participants who independently cared for a plant reported improved health within three weeks. Meanwhile, 71% of those whose plants were cared for by staff reported a deterioration in their condition. Having a personal goal and working towards it impacts well-being and overall health. A shared common goal within a team can create a sense of personal value and unite people around it.
Companies with a clear corporate purpose and stance are not only more profitable but also attract young professionals who want to see the significance of their work. Gallup research shows that well-being is a priority for Generation Z and Millennials. In contrast, ethical leadership remains more important for Generation X and Baby Boomers. Young professionals today prefer flexibility, care, and an inspiring purpose.
Coaching plays a key role in forming a goal-oriented company culture. After all, coaching is 100% about achieving results and aligning goals into one cohesive thread. Coaching helps leaders create and communicate the company's vision, organize discussions with employees, and support the team in achieving their goals.
A coaching culture within a company helps create an environment where employees' goals and values align with the company's goals, leading to higher engagement and well-being for everyone.
Companies that understand this and actively implement coaching practices stay ahead by attracting and retaining talent.
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