In 2023, the International Coaching Federation (ICF) and the Human Capital Institute (HCI) conducted a study titled "Defining New Coaching Cultures." Following the pandemic and the unprecedented changes it brought, coaching has become one of the key methods for addressing workplace fatigue and burnout.
The study results show that most participants intend to increase or maintain their focus on coaching in the next five years. Currently, however, only 27% of companies provide access to professional coaching for all employees. In most cases, coaching is available exclusively to management, which is the first step toward creating a coaching culture within the company.
Interestingly, almost 90% of study participants believe that managers and team leaders should integrate coaching skills into their team management.
Key findings of the study:
- 85% of respondents noted that they work with managers and leaders who use coaching skills.
- 64% of organizations hire external coaches.
- 55% use internal coaching resources.
"Burnout occurs when people work too much or are dissatisfied with their work," says Robert Garcia, ICF Vice President of Coaching in Organizations.
Magdalena Nowicka Muok, CEO of ICF, notes: "In the era of empathy-based management, these qualities are rapidly transitioning from 'nice to have' to necessity. Organizations that invest in creating a coaching culture will be ahead in retaining and attracting top talent. Moreover, they will achieve better outcomes for their employees and stakeholders."
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