Coaching focused on DEIJB principles helps individuals and organizations adapt and grow. What exactly is this concept?
DEIJB (Diversity, Equity, Inclusion, Justice, and Belonging) is a concept based on principles of creating a safe environment where everyone feels valued and part of the community. These principles promote both personal and professional growth by ensuring equal opportunities for all. For example, companies with more diverse leadership teams show 36-48% higher profitability compared to less diverse companies.
Coaching principles, as defined by major federations, resonate with this concept. DEIJB is crucial for creating and maintaining successful and sustainable organizations. It fosters a safe, just, and inclusive environment.
Coaches with skills and knowledge in DEIJB can more effectively support their clients, promoting the creation of inclusive and just communities, environments, and workplace atmospheres.
Even the ICF (International Coaching Federation) conducted a DEIJB study to assess the current state of these principles within the organization (information available on the ICF Global website). The study aimed to identify areas needing improvement and to develop strategies for creating a more inclusive and just environment. The study was conducted through member data analysis, focus groups, and surveys, with participation from about 50% of ICF members.
The results are intriguing. The study showed diversity among ICF members but also highlighted areas needing improvement. For example, there was a noted lack of representation of certain ethnic groups and age categories. Surveys indicated that many members consider it important to develop DEIJB initiatives to create a more inclusive and supportive environment.
From 2023 to 2025, ICF is dedicated to implementing various initiatives and projects related to deeper integration of these principles into the work of coaches and the organization as a whole.
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