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Coaching and AI: Results of the 2024 World Economic Forum



Coaching and AI: Results of the 2024 World Economic Forum

At the beginning of 2024, world leaders gathered at the World Economic Forum in Davos to discuss the most important trends and challenges related to the development of coaching and its impact on the global labor market. A key topic was the integration of artificial intelligence (AI) into coaching, along with its potential risks and opportunities.


Key points worth noting:


Impact of AI on Coaching


According to an ICF survey, 34% of coaches believe that AI will be the next revolutionary innovation in coaching, and 29% think that AI will simplify the coaching business. Coaches acknowledge that digital platforms can improve access to coaching worldwide (84%) and for organizational employees (82%).


Changes in Global Employment


According to the International Monetary Fund, nearly 40% of jobs worldwide could be affected by the implementation of AI. This highlights the need for retraining, upskilling employees, and adapting them to new conditions.


The Role of Coaching


Coaching plays a key role in helping individuals and organizations adapt to changes brought about by digital transformation. It promotes the development of skills necessary for successful work in a rapidly changing world. In this context, coaching helps overcome challenges and take advantage of new opportunities provided by AI.


The 2024 Davos Forum provided a clear understanding of how coaching will be integrated into daily life and professional activities, making the world more flexible and ready for change.



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